Ever since the advent of internet, direct marketing has generated polar responses from curators. While the critics have all sorts of demanding claims to make, the patrons couldn’t be happier. This disparity in thoughts often creates a circle of suspicion around the effectiveness of direct marketing and ethicality of the promotion tactics used by direct marketers. However, the likes of Neil Billock put to rest all speculations pertaining to this remarkably efficient business marketing approach.
A Brief Intro
Born and raised in San Diego, California, Neil Billock is a revered sales guru, renowned for contributing to the much-coveted multi-channel marketing approach of Vertical Direct Marketing Group – a prominent provider of direct marketing services. In June 2013, Neil was honored with “Top Tech Exec Award” – an accolade presented by San Diego Magazine to “brilliant leaders”, “superheroes”, and “awesome innovators” from the IT industry.
Since 2009, Neil Billock has been spearheading Vertical Direct Marketing Group’s Sales & Marketing divisions; a position he holds to this day. In 2011, VDMG’s board recognized Neil for his invaluable contribution towards the growth of the company by offering him a partnership in the firm. In addition to leading the sales and marketing teams at VDMG, he also lends the company proven expertise in various other disciplines including Design, Direct Mail, Printing and Business Management.
Experience and Expertise
Neil brings to the table a sea of experience and extensive exposure to diverse industries including Auto, Retail, Finance, Communication, and Sports & Health equipment, and holds in-depth understanding of Response and Lead Tracking. Over the years, Neil has landed various prestigious clients for VDMG, including Bank of America, Wells Fargo Bank, National Football League, Direct TV, Cox Communications, Toyota Motor Company, and Gold’s Gym International, among others.
Time for some conjecturing!
Q1 of 2014 has passed and the global economy is miles away from qualifying to be called “prosperous”. Increasing competitiveness in all industries is gradually making it more critical for businesses to explore every possible avenue that may help optimize their operating expense and revenue.
Considering the asphyxia, it would be safe to say that direct marketing, being an exceptionally cost-effective option for businesses to reach their target customers, is almost certain to be instrumental to their success in the times to come.
Although no one can precisely foretell what the future beholds; however, it would not be an overstatement to say that you can expect to hear a lot more about innovative leaders from the direct marketing industry, such as Neil Billock.